Prerna is Founder & CEO of HOOKED
, a company that is redefining fiction for the Snapchat generation.
She believes there is a billion-dollar opportunity in bringing "lean" principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience.
Prerna was previously Chief Product Officer at Smule, where she built music apps, like AutoRap
, that have helped over 150 million people experience the joy of music creation.
She has also produced several viral videos (like this one
) totaling over 300 million views.
Prerna has been named one of the Most Influential Woman in Tech by Fast Company, and her writing has been featured in New York Times
, Forbes and TechCrunch.
She is also an angel
investor and Resident Mentor at 500 Startups.
You can read more about what lead Prerna to found a storytelling startup in this article she wrote for Vogue