Prerna is Founder & CEO of HOOKED, a company that is redefining fiction for the Snapchat generation. She believes there is a billion-dollar opportunity in bringing "lean" principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience. Prerna was previously Chief Product Officer at Smule, where she built music apps, like AutoRap, that have helped over 150 million people experience the joy of music creation. She has also produced several viral videos (like this one) totaling over 300 million views. Prerna has been named one of the Most Influential Woman in Tech by Fast Company, and her writing has been featured in New York Times, Forbes and TechCrunch. She is also an angel investor and Resident Mentor at 500 Startups. You can read more about what lead Prerna to found a storytelling startup in this article she wrote for Vogue.